Mike has been in the business of marketing for over 30 years, as an advertising executive, as head of marketing for one of America's most well known catalogs, and as a pioneer in the development and practical use of the Internet as a profitable tool for business. He is an expert in domestic and international media, in brand positioning and strategy, and in the integration of new electronic selling and presentation forms with advertising, public relations and direct marketing. Some of the brands he has helped to build include Ford Motor Co., McDonalds, Xerox, Nabisco, Exxon, Holiday Inns, Campbell Soup Co., and Lands' End.

He has served as a strategic consultant to top management in a wide variety of businesses. Mike is particularly adept at reaching a rapid understanding of a company's business culture and internal constituencies and communication in order to provide appropriate advice to top management for new initiatives.