George has been working with technology since the days of paper tape and punch cards. He is renowned for his ability to bring pragmatism to strategic decision making by balancing business fundamentals, existing infrastructure, technology trends, competitive forces, customer focus and market positioning. He has served as primary strategic advisor and architect on many successful technical projects for clients such as Lands' End, Woolrich, OshKosh B'Gosh, USAA, and ProTix

His years of implementing technology innovations in dozens of situations have given him a keen intuition for the risks and rewards of technology, both new and old. George has an excellent track record of identifying the correct time to integrate new technologies and when to ignore fads and hype. He is particularly focused on sifting through the possible, the unlikely, and the crazy emerging technologies to find the next pivotal innovation that creates value for an enterprise.